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Purpose Under Pressure: Keeping Organizational Values Visible During Difficult Decisions

Purpose Under Pressure: Keeping Organizational Values Visible During Difficult Decisions

by Keith Leatherwood | Oct 14, 2026 | Brand Management, Public Affairs, Stakeholder Engagement

It is relatively easy for organizations to talk about their values during periods of growth and stability. The real test comes when leaders must make decisions that negatively affect employees, customers, communities or other stakeholders. Layoffs, restructuring,...
The Listening Organization: Turning Stakeholder Feedback Into Better Decisions

The Listening Organization: Turning Stakeholder Feedback Into Better Decisions

by Keith Leatherwood | Sep 23, 2026 | Brand Management, Public Affairs, Stakeholder Engagement

Organizations have more ways than ever to hear from the people they serve. Surveys, social media, employee sessions, and digital platforms generate enormous amounts of data. But creating opportunities for people to speak does not necessarily mean an organization is...
Regulatory Compliance and Reputation: Turning Accountability Into Stakeholder Confidence

Regulatory Compliance and Reputation: Turning Accountability Into Stakeholder Confidence

by Keith Leatherwood | Sep 16, 2026 | Brand Management, Regulatory Compliance, Stakeholder Engagement

Organizations across highly regulated industries invest significant time, expertise and resources in meeting environmental, safety, financial, operational, privacy and other regulatory requirements. Yet customers, employees, communities, investors and other...
Digital Public Engagement Strategies: Modernizing Community Participation for Better Decision-Making

Digital Public Engagement Strategies: Modernizing Community Participation for Better Decision-Making

by Keith Leatherwood | Jun 17, 2026 | Brand Management, Public Affairs

In an era defined by digital connectivity, public participation is undergoing a significant transformation. For decades, community engagement relied on in-person town halls, public hearings, workshops, and stakeholder meetings. While these traditional approaches...
Every Word and Action Matters: How Strategic Communication Drives Reputation, Influence, and Impact

Every Word and Action Matters: How Strategic Communication Drives Reputation, Influence, and Impact

by Keith Leatherwood | Apr 29, 2026 | Brand Management

“Where Every Word and Action Matters.” At Hummingbird Communications, this is more than a tagline, it is a guiding principle. In today’s high-visibility, high-stakes environment, communication is no longer just about messaging. It is leadership in action....
Winning the Talent Market: How Strategic Public Relations Strengthens Employer Branding

Winning the Talent Market: How Strategic Public Relations Strengthens Employer Branding

by Keith Leatherwood | Feb 18, 2026 | Brand Management

Today’s workforce is making decisions differently. It’s no longer just about salary, title, or benefits. People — especially younger and purpose-driven professionals — are asking bigger questions: What does this company stand for? How do they show up in the world? Do...
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Recent Posts

  • Top 5 Strategies to Maintain Public Trust During Environmental Cleanup
  • Purpose Under Pressure: Keeping Organizational Values Visible During Difficult Decisions
  • Measuring Trust: The Metrics Every Communications Leader Should Be Tracking
  • Communicating Across Generations: How to Build Trust With Every Audience
  • The Listening Organization: Turning Stakeholder Feedback Into Better Decisions

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