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The Reputation Economy: Why Trust Is Becoming More Valuable Than Brand Awareness

The Reputation Economy: Why Trust Is Becoming More Valuable Than Brand Awareness

by Keith Leatherwood | Jun 10, 2026 | Reputation, Issues, Crisis Management

For decades, organizations competed for attention. Today, they compete for trust. Brand awareness was once considered the gold standard of communications success. The formula seemed straightforward: the more people who recognized your organization, the greater your...
The Energy Transition and the Power of Public Affairs: Why Communication Is Critical to Grid Transformation

The Energy Transition and the Power of Public Affairs: Why Communication Is Critical to Grid Transformation

by Keith Leatherwood | May 13, 2026 | Public Affairs, Reputation, Issues, Crisis Management

The future of energy depends on two interlocking systems: physical infrastructure and the social trust built through strategic communication. Together, they determine whether projects move forward, gain support, or stall entirely. While engineering and innovation are...
Why Strategic Communications and Public Affairs Are Critical to Brownfield Redevelopment Success

Why Strategic Communications and Public Affairs Are Critical to Brownfield Redevelopment Success

by Keith Leatherwood | Mar 25, 2026 | Public Affairs, Reputation, Issues, Crisis Management

Brownfield redevelopment is evolving. What was once viewed primarily as an environmental and engineering challenge has become something far more complex — and far more consequential. Today, success is not defined solely by how effectively a site is remediated, but by...
Mapping Influence: Why Stakeholder Intelligence and Community Insights Drive Successful Public Affairs

Mapping Influence: Why Stakeholder Intelligence and Community Insights Drive Successful Public Affairs

by Keith Leatherwood | Feb 25, 2026 | Reputation, Issues, Crisis Management

Today, organizations are judged by more than just outcomes — they’re evaluated by how well they understand and engage the people around them. Whether it’s a local community, a regulatory body, internal leadership or staff, perception matters just as much as...
From Crisis to Credibility: How Public Affairs Rebuilds Reputation After Disruption

From Crisis to Credibility: How Public Affairs Rebuilds Reputation After Disruption

by Keith Leatherwood | Dec 17, 2025 | Public Affairs, Reputation, Issues, Crisis Management

When Reputation Is on the Line No organization is immune to crisis. Whether it’s a data breach, product recall, executive misconduct, or a social backlash, these moments can trigger a loss of public trust that reverberates across stakeholders — from customers and...
The Ethics of Influence: Upholding Transparency in Public Affairs Today

The Ethics of Influence: Upholding Transparency in Public Affairs Today

by Keith Leatherwood | Dec 3, 2025 | Public Affairs, Reputation, Issues, Crisis Management

Influence in the Age of Accountability In today’s hyper-connected and hyper-aware world, influence no longer happens behind closed doors. With public scrutiny higher than ever, organizations are expected to lead not only with purpose, but also with integrity. In the...
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Recent Posts

  • The Reputation Economy: Why Trust Is Becoming More Valuable Than Brand Awareness
  • The Missing Seat at the Executive Table: Why Communications Leaders Are Essential to Organizational Success
  • The Grid’s Greatest Missing Link: Why Public Affairs Matters for America’s RTOs and ISOs
  • The Energy Transition and the Power of Public Affairs: Why Communication Is Critical to Grid Transformation
  • Efficiency vs. Authenticity: Why Personalized Communication Drives Higher Stakeholder Engagement

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