(703) 231-1313 barb@hummingbirdcommunications.org
Hummingbird Communications
  • Home
  • About
  • Services
  • Industry Insights
  • Contact
Select Page
Measuring Trust: The Metrics Every Communications Leader Should Be Tracking

Measuring Trust: The Metrics Every Communications Leader Should Be Tracking

by Keith Leatherwood | Oct 7, 2026 | Reputation, Issues, Crisis Management, Stakeholder Engagement

Communications teams have never had more data. Impressions, media mentions, website visits, email open rates, social engagement, video views and share of voice can all provide useful information about communications performance. But executives increasingly want...
Reputation in Real Time: Managing Communications in a 24-Hour News Cycle

Reputation in Real Time: Managing Communications in a 24-Hour News Cycle

by Keith Leatherwood | Sep 9, 2026 | Public Affairs, Reputation, Issues, Crisis Management

The traditional news cycle is gone. Organizations now operate in an always-on environment where social media posts, online conversations, breaking news, employee commentary, customer experiences and stakeholder reactions can influence public perception at any hour. An...
Reputation by Association: How Partnerships Shape Public Perception

Reputation by Association: How Partnerships Shape Public Perception

by Keith Leatherwood | Jul 29, 2026 | Public Affairs, Reputation, Issues, Crisis Management

An organization’s reputation is shaped by far more than its own words and actions. Every partnership, supplier, contractor, nonprofit collaboration, industry coalition and community relationship contributes to how stakeholders perceive its values, priorities and...
Building Trust Before the Ribbon Cutting: Why Project Communications Should Start Before Breaking Ground

Building Trust Before the Ribbon Cutting: Why Project Communications Should Start Before Breaking Ground

by Keith Leatherwood | Jul 15, 2026 | Public Affairs, Reputation, Issues, Crisis Management

A groundbreaking ceremony may mark the visible beginning of a project, but the conditions for success are established much earlier. Long before approvals are obtained, permits are finalized, or equipment arrives, stakeholders are already forming opinions. These views...
The Cost of Silence: Why Leaders Must Communicate During Uncertainty

The Cost of Silence: Why Leaders Must Communicate During Uncertainty

by Keith Leatherwood | Jul 1, 2026 | Public Affairs, Reputation, Issues, Crisis Management

Every organization eventually encounters moments when certainty is in short supply. A cybersecurity incident is under investigation. A major organizational change is being planned. A supply chain disruption delays operations. A regulatory issue emerges unexpectedly....
The Reputation Economy: Why Trust Is Becoming More Valuable Than Brand Awareness

The Reputation Economy: Why Trust Is Becoming More Valuable Than Brand Awareness

by Keith Leatherwood | Jun 10, 2026 | Reputation, Issues, Crisis Management

For decades, organizations competed for attention. Today, they compete for trust. Brand awareness was once considered the gold standard of communications success. The formula seemed straightforward: the more people who recognized your organization, the greater your...
« Older Entries

Categories

  • Brand Management
  • Digital Media Management
  • Environmental Remediation
  • Internal Communications
  • Public Affairs
  • Regulatory Compliance
  • Reputation, Issues, Crisis Management
  • Social Responsibility
  • Stakeholder Engagement

Recent Posts

  • Top 5 Strategies to Maintain Public Trust During Environmental Cleanup
  • Purpose Under Pressure: Keeping Organizational Values Visible During Difficult Decisions
  • Measuring Trust: The Metrics Every Communications Leader Should Be Tracking
  • Communicating Across Generations: How to Build Trust With Every Audience
  • The Listening Organization: Turning Stakeholder Feedback Into Better Decisions

Recent Comments

  • Eric on From Rates to Reputation: Strategic Public Affairs for Mortgage Sector Engagement
  • Keith Leatherwood on What Is Public Affairs? Understanding the Power Behind Policy, People, and Progress
  • Eric Mullis on What Is Public Affairs? Understanding the Power Behind Policy, People, and Progress

Archives

  • October 2026
  • September 2026
  • August 2026
  • July 2026
  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • October 2024
  • Facebook
  • X
  • RSS
Copyright © 2026 Hummingbird Communications, LLC