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Reputation by Association: How Partnerships Shape Public Perception

Reputation by Association: How Partnerships Shape Public Perception

by Keith Leatherwood | Jul 29, 2026 | Public Affairs, Reputation, Issues, Crisis Management

An organization’s reputation is shaped by far more than its own words and actions. Every partnership, supplier, contractor, nonprofit collaboration, industry coalition and community relationship contributes to how stakeholders perceive its values, priorities and...
Building Trust Before the Ribbon Cutting: Why Project Communications Should Start Before Breaking Ground

Building Trust Before the Ribbon Cutting: Why Project Communications Should Start Before Breaking Ground

by Keith Leatherwood | Jul 15, 2026 | Public Affairs, Reputation, Issues, Crisis Management

A groundbreaking ceremony may mark the visible beginning of a project, but the conditions for success are established much earlier. Long before approvals are obtained, permits are finalized, or equipment arrives, stakeholders are already forming opinions. These views...
The Cost of Silence: Why Leaders Must Communicate During Uncertainty

The Cost of Silence: Why Leaders Must Communicate During Uncertainty

by Keith Leatherwood | Jul 1, 2026 | Public Affairs, Reputation, Issues, Crisis Management

Every organization eventually encounters moments when certainty is in short supply. A cybersecurity incident is under investigation. A major organizational change is being planned. A supply chain disruption delays operations. A regulatory issue emerges unexpectedly....
The Reputation Economy: Why Trust Is Becoming More Valuable Than Brand Awareness

The Reputation Economy: Why Trust Is Becoming More Valuable Than Brand Awareness

by Keith Leatherwood | Jun 10, 2026 | Reputation, Issues, Crisis Management

For decades, organizations competed for attention. Today, they compete for trust. Brand awareness was once considered the gold standard of communications success. The formula seemed straightforward: the more people who recognized your organization, the greater your...
The Energy Transition and the Power of Public Affairs: Why Communication Is Critical to Grid Transformation

The Energy Transition and the Power of Public Affairs: Why Communication Is Critical to Grid Transformation

by Keith Leatherwood | May 13, 2026 | Public Affairs, Reputation, Issues, Crisis Management

The future of energy depends on two interlocking systems: physical infrastructure and the social trust built through strategic communication. Together, they determine whether projects move forward, gain support, or stall entirely. While engineering and innovation are...
Why Strategic Communications and Public Affairs Are Critical to Brownfield Redevelopment Success

Why Strategic Communications and Public Affairs Are Critical to Brownfield Redevelopment Success

by Keith Leatherwood | Mar 25, 2026 | Public Affairs, Reputation, Issues, Crisis Management

Brownfield redevelopment is evolving. What was once viewed primarily as an environmental and engineering challenge has become something far more complex — and far more consequential. Today, success is not defined solely by how effectively a site is remediated, but by...
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Categories

  • Brand Management
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  • Reputation, Issues, Crisis Management
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Recent Posts

  • Reputation by Association: How Partnerships Shape Public Perception
  • Stakeholder Capitalism in Practice: Communicating Business Value Beyond Profit
  • Building Trust Before the Ribbon Cutting: Why Project Communications Should Start Before Breaking Ground
  • Stakeholder Conflict Management: How Early Engagement Prevents Resistance and Protects Reputation
  • The Cost of Silence: Why Leaders Must Communicate During Uncertainty

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